For more than 50 years, the POPAI Awards in Australia, New Zealand, Brazil, China, DACH, France, Great Britain, India, Italy, Portugal, Russia, South Africa, Czech Republic, Turkey, Hungary and the USA have managed to establish an excellent presentation Of the “State of Art” for POS marketing. In 2017, the POPAI Awards for the German-speaking countries are already taking place for the seventh time, after having already received convincing 70 submissions in the past year. The POPAI Indian is not simply referred to as “Oscar” in the industry for nothing but a distant similarity. For more than 50 years now, it has been an international recognition of excellence at the point of sale.
The most important retail show in the industry is the framework for the measure of all things at the point of sale
At EuroShop 2017, the world’s leading trade fair for investment in the retail sector, the POPAI DACH Awards will be launched in 15 categories. Reflecting the market developments, the categories have been adapted and cover the entire range of activities at the point of sale for the first time. They range from POS materials from all areas of daily life to complex sales promotions, retail design, visual merchandising and digital technologies are oriented on international standards. This opens up possibilities for companies from all areas of the POS environment to profile themselves in a performance contest.
With the new structure of the categories, the entire Customer Journey is covered for the first time. Not only manufacturing companies but also creative creators, retail designers, visual merchandisers, digital signage and technology providers come up with their projects – all those who get in touch with their shoppers with at any touchpoint.For the first time, two special prizes will also be awarded for trading. An independent, high-caliber special jury nominates and awards prizes to companies for “Best in Digitization” and “Best in Verticalization”.
Submissions will be presented during the entire exhibition period
All entries will be exhibited in Hall 3 from March 5th to 9th 2017, and will be judged by the independent judges from the brand, trade and design on the first day of the show. Following the jury’s visit, all presented exhibits will be exhibited for the entire period of the fair on the attractively equipped, marked 700 square meter area in the main hall for POP marketing. A special highlight will be the coloured irradiated wave ceiling installation of the Austrian company Papertown. This “work of cardboard” will be suspended from the ceiling in a particularly eye-catching way, and will only attract the attention of the visitors of the hall and then guide the feet to the position of the exhibition.
The jury captain and board member of POPAI DACH, Ralf Meyer: “The physical placement of award submissions on the attention grabbed award area at a central location on the EuroShop 2017 is certainly the highlight of this year. This portrayal of excellence at the POS will surely be a further public magnet for the interested visitor and a great advertising platform for the exhibited exhibits and their creator. “
In the last few years the winners of a golden Indian have also been able to face the global competition. In 2016, three of the 15 awards awarded for “The Best Global” went to Germany. Another highlight will be the announcement of this year’s global winners on Sunday, March 5 at 4.30 pm on stage at POPAI Village group stand in Hall 3. Award winners from all over the world are expected to participate in the announcement.
POPAI DACH then celebrates in summer
The submitters of the DACH Awards, on the other hand, have to wait. On the first day of the exhibition at 4 pm, the nominees will be announced for bronze, silver and gold awards following the jury sessions. The annual industry event, the award ceremony at the festive gala with the awarding of the gold, silver and bronze awards, will take place on July 3, 2017, at the Hyatt Hotel in Düsseldorf’s Medienhafen.
If you would like to enter a submission, please submit your application by February 14th!